What actually sells
After the novelty fades, a few categories drive most panel revenue. Here's where the volume and margins are.
1. Followers (the volume king)
The most-searched, most-bought category across every platform. Margins are thinner because of competition, but the volume makes up for it. Offer both "cheap" and "premium non-drop" tiers.
2. Views (high volume, easy delivery)
Video views (Reels, YouTube, TikTok) are cheap to source and sell in huge quantities. Low price per unit, but massive order sizes.
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3. Likes (impulse buys)
Quick, cheap, and often bought alongside followers. A great add-on to raise average order value.
4. Engagement — comments & shares (best margins)
Custom comments and shares are harder to source, so competition is lower and margins are fatter. Position these as "premium" services.
5. Platform-specific growth (targeted)
Country-targeted followers, niche engagement, or platform launches (new networks) let you charge more for specialisation.
Where the margin hides
| Service | Volume | Margin |
|---|---|---|
| Followers | Very high | Low–medium |
| Views | Very high | Low |
| Likes | High | Medium |
| Comments/shares | Medium | High |
| Targeted growth | Medium | High |
Strategy: use high-volume services (followers, views) to attract buyers, then upsell high-margin services (custom comments, targeted growth) to grow profit per order.
Keep your catalog tight
Don't overwhelm buyers with 500 services. Curate a clean list of proven sellers, mark your best value package, and bundle add-ons at checkout.
On a PanelLaunch full panel you can pull services from multiple providers and choose which to feature — so your catalog stays profitable and easy to shop.